Role

Art Direction & Site Design

Agency

Wednesday Agency

Draper James is a Southern heritage lifestyle brand founded by Reese Witherspoon. The company was inspired by some of her greatest influences: the style of her grandmother, Dorothea Draper and the charm of her grandfather, William James Witherspoon.

Reese Witherspoon approached us to help build and create the Draper James brand from the ground up tasking us with creating the identity, art direction and site design for her online store.

For this project, I collaborated with a team of creative directors responsible for the identity and art direction. I worked hands-on with the client to further define the site art direction and designed all screens across devices for the website.

The result was a beautiful and unique online store with items selling out days after launch.